CHAPTER 01
Set the table.
One character. 6,666 looks.
Introduce Andrew Ate and the FatG collection. Give the community a character, a world and a very good reason to stay for the next course.
The world of FatGTHE GAME PLAN.Big plans.
Big plans.
Bigger personality.
Build the world. Make the videos. Bring holders to the table. Share FatG across every feed.
The goal is simple: make FatG a character people love to watch and a community that loves passing the videos around.
CHAPTER 02
Roll the cameras.
Turn the attitude into episodes.
Create short FatG influencer videos: absurd side quests, dance-floor confidence and everyday situations taken far too seriously.
Original short-form videosCHAPTER 03
Pass the plate.
Bring holders into the story.
Share video previews with holders, gather ideas and build moments worth watching together. Let the community help choose what Andrew Ate gets up to next.
Holder previews & community ideasCHAPTER 04
Every feed. Extra sauce.
Watch together. Share everywhere.
Release clips across Instagram, TikTok and YouTube. Help holders share their favourite FatG moments, tag the original and bring more people to the table.
Reels · TikTok · ShortsOne character.
A whole community.
Holder previews. Community ideas. Shared laughs. Then Reels, TikToks and Shorts that bring everyone along for the ride.
These are our creative goals. New chapters and release details will be shared on the official FatG channels.
THE INTERNET IS A BIG TABLE.Pull up.
Pull up.
Pass it on.
The clips. The chaos. The unnecessarily confident walk to the buffet. Follow FatG and bring a friend.